We are on a SNACK MISSION –
to bring healthful, good foods to kids everywhere!
Why did we start with a SNACK MISSION?
Because we believe in a healthy and happy world for kids. And we believe that ALL kids should have access to good foods – even kids living in food deserts. What’s a food desert? Food deserts are urban neighborhoods and rural towns without ready access to fresh, healthy, and affordable food.
Did you know? There are still many kids in our country without access to good foods. And so when we started our company, we decided to make fun foods kids love – snacks. We think snacks should be good. And we think snacks can start a conversation with kids about healthy living and healthy eating habits.
Because we want to reach all kids, our mission has been clear from the start –
(1) Create clean and simple snacks for kids.
(2) Create affordable snacks so all moms and families can buy our snacks.
(3) Create fun packaging and positive messaging to inspire healthy living.
(4) Create ways to bring good snacks to kids everywhere.
So we began by creating a simple pretzel that we could bring to kids in school, as part of the National School Lunch Program. Why school lunch? Because as a Nation, with our tax dollars, we feed over 30 million kids every day in schools, with reduced or free lunch. For many of these kids, this is the healthiest meal of the day. And for some kids, this may be their only meal of the day. We support schools working to improve school food with healthier options. And we want to be part of a changing, healthier school.
We then made a promise – our Fresh Kids Snack Promise. We promise to create clean and simple snacks, using only non-GMO ingredients. Simple. Clean. Yummy. Healthy.
We then made another promise – to find and give to kids in need. So, we started by reaching kids in schools and communities first. And we began to partner with organizations connecting kids with real foods and healthy lifestyles.
Now our mission is becoming a movement. We even created the Generation Fresh Foundation, to give back whenever we can. Why? Because we believe in SNACK KARMA. Give good, and good will come back to you.
We ask you to join us. Join our SNACK MISSION!